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The ROI Online Podcast

The ROI Online Podcast

Steve Brown believes you, the entrepreneur, are the invisible hero of today’s economy. You fight hard to create value for your customers and provide jobs for over half of the American workforce. As an entrepreneur himself, Steve knows what you face today as you fight to grow your business. That’s why, on The ROI Online Podcast, he introduces you to forward-thinking business leaders you can enjoy meeting. As you listen to these fun conversations, you’ll realize you’re not alone. Many of your peers have faced similar business challenges and have come out on top. This is the place where you will meet other interesting heroes just like you and learn new perspectives and ideas that will help empower you as you journey towards success.

Author Kristina Stanley on How to Write a Successful Fiction Book — The ROI Online Podcast Ep. 15 2020/07/15, 13:00
Author Kristina Stanley on How to Write a Successful Fiction Book — The ROI Online Podcast Ep. 15

<p>What’s the secret to writing a widely successful book? Author Kristina Stanley has discovered the secret, and she’s developed a software to help other writers do the same. On this episode of the ROI Online Podcast, Steve chats with Kristina about her personal writing journey, how she became an entrepreneur, and the truth about difficult it really is to write a good book.</p><p>Kristina and her husband of 30 years love sailing. But, as they sailed through the Caribbean, she found she needed more than just pretty scenery to keep her brain occupied. She read one of her favorite books, “Moonlight Becomes You” by Mary Higgens Clark, and decided she wanted to write her own novel. She pulled from her love of mystery novels and finished her first manuscript, “Avalanche.”</p><p>The process, it turns out, was much more difficult than she had imagined. Not only do you have to keep track of all the characters in the story, but you also have to make sure the story is fundamentally sound. The characters, setting, and plot all have to be intentional, crystal clear, and connected. It took a lot of hard work to turn her ideas into engaging books, but her connection with other established authors, support from her husband, and love of the craft kept her going.</p><p>Two books later, Kristina found an agent and a publisher. Her debut novel, <em>Descent</em>, hit no. 1 on Amazon’s Hot New Releases in one week. The following books in her Stone Mountain Mystery trilogy, <em>Blaze</em> and <em>Avalance, </em>soon followed. As she worked on her next novel, her husband saw the way she organized her book in an Excel document and thought, “There’s got to be a better way.” When he found there weren’t any tools to help writers visualize, organize, and improve their manuscripts, he and Kristina decided to make their own.</p><p>After eight years of research, Kristina and her husband created Fictionary.co, an innovative editing software that helps writers tell the best stories possible. Writers plug in their manuscript and the AI software determines the book’s 38 Fictionary Story Elements, determined by universal storytelling principles. These elements are key to all fiction stories and similar to Donald Miller’s <em>StoryBrand Framework</em>, which has helped businesses apply the age-old concept of storytelling to their marketing.</p><p>Kristina has used Fictionary.co for two of her books now. <em>Look the Other Way, </em>The first book she published edited with the software was her “best book” by far in terms of profit. During the process, she also saw the benefits Fictionary.co could provide for editors: how it can help them become better, more rounded editors while providing their writers with even more value. Her dream is to have more editing agencies become Fictionary Certified Story Coach Companies.</p><p><br>You can learn more about Kristina and Fictionary.co here:<br><a rel="nofollow" href="https://fictionary.co/">https://fictionary.co/</a><br><a rel="nofollow" href="https://twitter.com/TheStoryEditor">https://twitter.com/TheStoryEditor</a><br><a rel="nofollow" href="https://fictionary.co/">https://fictionary.co/</a><br><a rel="nofollow" href="https://kristinastanley.com/">https://kristinastanley.com/</a><br><br><br>Here are the links to Kristina's books on Amazon:<br><br><a rel="nofollow" href="https://amzn.to/2ObyWgC"><em>Descent (A Stone Mountain Mystery)</em></a><em> <br></em><a rel="nofollow" href="https://amzn.to/2ZgCjcJ"><em>Look the Other Way </em><br></a><br><br>To learn more about StoryBrand, pick up your copy of Donald Miller's book, <em>Building a StoryBrand, </em>by clicking <a rel="nofollow" href="https://amzn.to/32Mc3oU">this link.</a><br><br><br>And you can get a shiny copy of <em>The Golden Toilet</em> on Amazon here:<br><a rel="nofollow" href="https://amzn.to/2X3NKlB">https://amzn.to/2X3NKlB</a><br><br><a rel="nofollow" href="https://bit.ly/GoldenToilet-Audible">Listen for FREE</a> when you sign up for a 30-Day Trial Membership with Audible</p>

[Feature Friday] Cody Musick on the Importance of a Comprehensive Marketing Strategy Over the Status Quo - The ROI Online Podcast Ep. 14 2020/07/10, 13:00
[Feature Friday] Cody Musick on the Importance of a Comprehensive Marketing Strategy Over the Status Quo - The ROI Online Podcast Ep. 14

<p>Running a business that competes against others for contracts is difficult work. It’s even harder when you’re rivaling companies who are out-marketing you. Even if they don’t do better work, they’re still attracting the jobs that should be yours because they “look the part.”&#160;<br><br>On this Feature Friday episode of the ROI Online Podcast, Steve talks with Cody Musick—formerly of Open Range Field Services, LLC—about the importance of a comprehensive marketing strategy.&#160;</p><p>Cody Musick always knew he wanted to be a surveyor. Being perpetually curious meant that even after entering the field, he also found himself taking on the marketing for his firm in addition to his regular duties. Though everyone at the company he worked for understood their philosophy and where they were going, and though they all had talent, they communicated the message in such different ways that it was difficult to sell themselves consistently.&#160;</p><p>Their company had grown quickly and were told that their old ways—of being the rebel misfits who did great work but didn’t come across as well-branded—wasn’t going to cut it against the national-level firms with which they were competing. That, and transitioning to the changing demographics of their own employees as the new generation stepped into leadership positions, meant a change had to be made.&#160;</p><p>Cody got his company to hire ROI Online knowing it would benefit them and take their business to a whole new level. He was willing to stake his end of the year profit-sharing on his confidence the process would work for them and it did. Doing this helped Cody and his company hire a new employee and successfully onboard them using the language and tools ROI Online taught them. Even during a pandemic, they were able to pivot their messaging and create new marketing materials that helped them attract more clients rather than lose out on business. <br><br>Connect with Cody on LinkedIn.<br><a rel="nofollow" href="https://www.linkedin.com/in/codymusick">https://www.linkedin.com/in/codymusick<br></a><br>Learn about Open Range Field Services.<br><a rel="nofollow" href="https://www.openrangefieldservices.com/">https://www.openrangefieldservices.com/<br></a><br>Learn about Civil Search Consultants.<br><a rel="nofollow" href="https://civilsearch.com/">https://civilsearch.com/<br></a><br>Read Don Miller’s book, Building a StoryBrand.<br><a rel="nofollow" href="https://amzn.to/32Mc3oU">https://amzn.to/32Mc3oU<br></a><br>Get your own copy of <em>The Golden Toilet, </em>click the link below:<br><a rel="nofollow" href="https://amzn.to/2X3NKlB">https://amzn.to/2X3NKlB</a><br><br>Available for FREE when you sign up for a 30-Day Trial Membership with Audible -<br><a rel="nofollow" href="https://bit.ly/GoldenToilet-Audible">https://bit.ly/GoldenToilet-Audible</a></p>

Tucker Max On The Biggest Challenges & Rewards Of Writing A Book For Your Business - The ROI Podcast Ep.13 2020/07/08, 13:00
Tucker Max On The Biggest Challenges & Rewards Of Writing A Book For Your Business - The ROI Podcast Ep.13

<p>On this episode of the ROI Online Podcast, Steve talks with author and business owner Tucker Max about how entrepreneurs can create successful books (even if they don't feel like they have a story to share).<br><br>As the founder of Scribe, a company dedicated to helping people create and market their own books, Tucker understands how difficult it can be to write a book when you don't feel like you have the authority to do it. He's personally experienced the toxic inner thoughts that make becoming an author daunting.<br><br>To write his own books, Tucker had to overcome the biggest hurdles any prospective writer faces: fear of failure, fear of success, and imposture syndrome. They're almost impossible to tackle on your own. But, with the support of a team, Tucker discovered that it's much easier to hold yourself accountable and keep fear from controlling you.<br><br>At Scribe, Tucker takes the process that allowed him to create four New York Times Best-Selling books and helps others apply it. Above all, he helps people who want to become writers get out of their own way. He teaches them how to overcome emotions, learn to let go of things holding their book back, and create the best stories possible. <br><br>Tucker's most recent project is The Scribe Method, where he shared his proven process step-by-step to help people across the globe achieve their dream of writing a non-fiction book. It's available now on Amazon.<br><br><br>To learn more about Scribe, check out these links:<br><br><a rel="nofollow" href="https://scribemedia.com/">https://scribemedia.com/</a><br><a rel="nofollow" href="https://twitter.com/scribemediaco?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">https://twitter.com/scribemediaco</a><br><br><br>You can get Tucker's books here:<br><br><a rel="nofollow" href="https://www.amazon.com/Books-Tucker-Max/s?rh=n%3A283155%2Cp_27%3ATucker+Max">https://www.amazon.com/Books-Tucker-Max/s?rh=n%3A283155%2Cp_27%3ATucker+Max</a><br><br><br>And to get your own copy of <em>The Golden Toilet, </em>click the link below:<br><br><a rel="nofollow" href="https://amzn.to/2X3NKlB">https://amzn.to/2X3NKlB</a><br><br>Available for FREE when you sign up for a 30-Day Trial Membership with Audible - <br><br><a rel="nofollow" href="https://bit.ly/GoldenToilet-Audible">https://bit.ly/GoldenToilet-Audible</a><br><br></p>

JD Sherman On Why Small Businesses Need Sales & Marketing Tech To Succeed — The ROI Online Podcast Ep. 12 2020/07/01, 13:00
JD Sherman On Why Small Businesses Need Sales & Marketing Tech To Succeed — The ROI Online Podcast Ep. 12

<p>On this episode of the ROI Online Podcast, Steve chats with JD Sherman, president and COO of HubSpot, about how his time at HubSpot changed the way he saw marketing and sales.<br><br>JD Sherman started his career at IBM, where he sold to high-profile, big-budget businesses across the country. When he was hired at HubSpot, he found himself in unfamiliar territory. Small businesses have completely different priorities and thought processes when it comes to investing in technology like a CRM. <br><br>JD had to help potential customers understand the value they would receive and make good on it to keep them using HubSpot. He had to reframe the way the sales team saw their jobs: It didn't help to sell to whoever would pay, regardless of whether they were a good fit. They needed to sell to people who would succeed with the software. <br><br>It's something many of us in sales struggle with—letting a customer go because we know they wouldn't be happy in the long run. But by segmenting our audiences, we can create a loyal following, gather more positive reviews, and help our internal teams thrive because we know we're making a real difference. <br><br>Another core component of success JD uncovered during his time at HubSpot was the importance of building relationships with customers. Connections and relationships are what have made Chewy's and Warby Parker so popular, not just convenience. Relationships are timeless. Regardless of what happens with our economy, word of mouth will always be the best form of advertising.<br><br>One of JD's biggest sources of pride is that, during the 8 years he worked at HubSpot, the company never strayed from their mission of helping millions of organizations grow better. They never lost their focus. Not even for a second.<br><br><br>To learn more about HubSpot, check out these links:<br><br><a rel="nofollow" href="https://www.hubspot.com/">https://www.hubspot.com/</a><br><a rel="nofollow" href="https://www.facebook.com/hubspot/">https://www.facebook.com/hubspot/</a><br><br><br>And to get your own copy of <em>The Golden Toilet, </em>click the link below:<br><br><a rel="nofollow" href="https://amzn.to/2X3NKlB">https://amzn.to/2X3NKlB</a><br>Available for FREE when you sign up for a 30-Day Trial Membership with Audible - <a rel="nofollow" href="https://bit.ly/GoldenToilet-Audible">https://bit.ly/GoldenToilet-Audible</a></p>

[Feature Friday] Tina Smith On How Business Owners Can Stay True To Themselves, Even During Hard Times — The ROI Online Podcast Ep. 11 2020/06/26, 13:00
[Feature Friday] Tina Smith On How Business Owners Can Stay True To Themselves, Even During Hard Times — The ROI Online Podcast Ep. 11

<p>When you run your own business, one of the toughest decisions you have to make is saying no.&#160;<br><br>On this Feature Friday episode of the ROI Online Podcast, Steve talks with Tina Smith—owner of the StoryBrand Certified Agency Creative—about how to make the right business decisions when times get challenging. It’s something Tina has had to do on multiple occasions. And as she’s grown as a leader, she’s discovered the secret to keeping your business afloat without losing yourself in the process.</p><p>Tina’s story begins in a bike-riding excursion across Europe. While working in a corporate position, she took a sabbatical and biked across seven countries in two months. It was just Tina, her bike, and some cows. The time alone in nature gave her the opportunity to think hard about who she was, who she wanted to be, and where she saw herself in the future. She decided to focus more on the relationships in her life. It was this change of focus that led her to her very first client as an entrepreneur.&#160;</p><p>Over the next few years, Tina’s business slowly took off. She had some wins, but she also had some losses. As a natural daredevil, she didn’t have any problem taking leaps of faith and trying new strategies to keep the business afloat. But she quickly found out that leading with success takes more than just a wacky creative mind. She and her team had a clear idea of who they wanted to work with: companies who truly made a difference and cared about their clients. She needed structure, stability, and accountability to avoid sacrificing that priority.</p><p>One of the things that helped Tina maintain her company culture and values was help itself. She learned that, while being a one-man band can be pretty fun, having a team to support you matters more. She gets help from her business coach Mike Mcallawitsch, group coaching with business leaders from all industries, and her StoryBrand peers. Their feedback provides her with confidence knowing that she’s not alone in her struggles. We’re all in this together.</p><p>Tina’s biggest takeaways from the difficult shelter-in-place times we face today is this: You shouldn’t change who you are to “survive the times.” Trying harder, switching your product, and sacrificing your values to work with a paying client might work for some businesses. But for many, it can have damaging effects to the long-term health of your company. Stay true to yourself, and don’t let fear drive your decisions. Integrity creates more than fear ever will.</p><p><br></p><p>Tina is the owner of Creative, a StoryBrand Certified Agency:</p><p><a rel="nofollow" href="https://connecttocreative.com/">https://connecttocreative.com/</a></p><p><br></p><p>To learn more about StoryBrand, pick up your copy of Donald Miller's book, Building a StoryBrand, by clicking <a rel="nofollow" href="https://amzn.to/32Mc3oU">this link.</a></p><p><br></p><p>And you can get a shiny copy of The Golden Toilet on Amazon here:</p><p><a rel="nofollow" href="https://amzn.to/2X3NKlB">https://amzn.to/2X3NKlB</a></p><p><br></p>

StoryBrand Guide Brian Sooy On Blending Clear Messaging & Clear Design — The ROI Online Podcast Ep. 10 2020/06/24, 13:00
StoryBrand Guide Brian Sooy On Blending Clear Messaging & Clear Design — The ROI Online Podcast Ep. 10

<p>In this episode of the ROI Online Podcast, host Steve Brown speaks with fellow StoryBrand guide Brian Sooy. Brian is an agency owner, author of <em>Raise Your Voice</em>, and podcast host with a background in design. In fact, Brian went to school for graphic design before entering the design field.<br><br>His career evolved from there, though, and he eventually moved in a more marketing-oriented direction, became a solopreneur, brought others into his business, and moved into a mainly strategic role for his agency. The agency, called Aespire, works with businesses and entrepreneurs to improve their messaging, bringing design methods to bear on marketing. Brian’s aim is to use words and other design elements to produce clear messaging.<br><br>Steve and Brian discuss various aspects of the transition from working as a solopreneur to having a team. Brian talks about empowering both workers and business change, developing processes, determining who the company should serve (with either a niche or generalist character), and the reinvention process. Brian started out wanting to solve problems through design, but then specialized further and looked for a vertical sector to which he could specifically cater his work. <br><br>This brought him to his current work, and his company as it stands now is most suited to companies with about 25 or 30 to about 1,000 employees; leaders of such companies tend to be approachable, want to see growth, and have much to gain from help with communication and the clarity of their message. Brian tries to help them to change their approach, find their voice, and think about their company in the long term. <br><br>At the present time, as Steve points out, the long-term view necessitates taking into account the COVID-19 pandemic and resulting move of business toward digital platforms. He and Brian discuss their use and the future of such means. They also consider the delivery of value to customers, which Brian sees as a major focus of his 25-year-old company. <br><br>Aespire helps businesses to unlock their full potential, works with a diverse assortment of brands, and tries to be of service even beyond profit to non-customers. Brian also sees the focus on providing value come into play in conversations with his clients; he works to help them determine their purpose, brand, and story, and so works to help them see their value. He tries to see and understand them in their virtues and values, and in turn to help them build a trusting relationship with their own customers.<br><br>Learn more about Aespire at <a rel="nofollow" href="https://www.aespire.com/">Aespire.com</a>.<br><br>Learn more about Brian on <a rel="nofollow" href="https://www.linkedin.com/in/briansooy">LinkedIn</a>, <a rel="nofollow" href="https://twitter.com/briansooy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a>, and <a rel="nofollow" href="https://www.instagram.com/briansooy/">Instagram</a>.<br><br>Learn more about Steve Brown’s book,<a rel="nofollow" href="https://amzn.to/2X3NKlB"><em> The Golden Toilet.</em></a><em> </em>Also available on <a rel="nofollow" href="https://www.audible.com/pd/The-Golden-Toilet-Audiobook/B087YQ818V?source_code=AUDFPWS0223189MWT-BK-ACX0-194557&#38;ref=acx_bty_BK_ACX0_194557_rh_us">Audible</a>! Get it for free when you sign up for a 30-Day Trial Membership.</p>

Realtor Rick Turner On How To Achieve Success Using Enthusiasm — The ROI Online Podcast Ep. 9 2020/06/17, 13:00
Realtor Rick Turner On How To Achieve Success Using Enthusiasm — The ROI Online Podcast Ep. 9

<p>This week on the ROI Online Podcast, Steve chats with Realtor® Rick Turner about the necessity of a complete business growth system and the role enthusiasm plays in your success.</p><p>Rick has worked in an array of industries over the year, but by chance, he ended up in the perfect career for his expertise and personality. During college, he sold Bibles door to door. He learned how to sell anything to anyone, and it’s a skill that stuck with him. After graduation, he became a teacher. He loved the chance to help people learn and grow, and as a people person, he naturally fit the role.</p><p>Then a spur-of-the-moment decision changed his life forever. Rick and his wife went on vacation in the beautiful Hilton Head Island, and he instantly fell in love. He knew he had to spend the rest of his life there, even if it meant working as a janitor. So he and his wife put down roots in the quaint and quiet Bluffton. It was there that he ended up in the real estate industry. Real estate was a perfect fit, where he could combine his skills in teaching, sales experience, and love for the region.</p><p>Over the years, Rick quickly became one of the most successful realtors in the area. He and his partner started their own real estate group, Turner &#38; Rudd Group. By applying the principles of the Business GrowthStack, the business now averages 27 million per year. Compare that to the 2 million real estate agents in the region typically make. Impressive stuff!</p><p>In Rick’s eyes, he owes credit for his success to two things: a forward-thinking approach to marketing and contagious enthusiasm. By implementing the principles of StoryBrand in his group’s marketing and maintaining a spirit of excitement regardless of the difficulties in life, he has established a healthy living for his family—while simultaneously helping countless clients chase their dreams.<br><br></p><p>Rick is the co-owner of Turner &#38; Rudd Group:</p><p><a rel="nofollow" href="https://www.turnerruddgroup.com/">www.turnerruddgroup.com</a></p><p><a rel="nofollow" href="https://www.facebook.com/TurnerRuddGroup/">www.facebook.com/TurnerRuddGroup/</a></p><p><a rel="nofollow" href="https://www.charteronerealty.com/agent/rick-turner/">www.charteronerealty.com/agent/rick-turner/</a><br><br><br>To learn more about StoryBrand, pick up your copy of Donald Miller's book, Building a StoryBrand, by clicking <a rel="nofollow" href="https://amzn.to/32Mc3oU">this link.</a></p><p><br></p><p>And you can get a shiny copy of The Golden Toilet on Amazon here:</p><p><a rel="nofollow" href="https://amzn.to/2X3NKlB">https://amzn.to/2X3NKlB</a></p><p><br></p><p><a rel="nofollow" href="https://bit.ly/GoldenToilet-Audible">Listen for FREE</a> when you sign up for a 30-Day Trial Membership with Audible</p>

Stephen Eoff On How StoryBrand Helped Grow His Family Business — The ROI Online Podcast Ep. 8 2020/06/10, 13:00
Stephen Eoff On How StoryBrand Helped Grow His Family Business — The ROI Online Podcast Ep. 8

<p>On this special segment of Client Convos on the ROI Online Podcast, Steve chats with Stephen Eoff about the importance of having a digital presence in today's fast-paced world, especially during the COVID-19 pandemic.<br><br>Stephen Eoff is the current owner of Jack Tyler Engineering, a third-generation family-run business. Back in the '60s, Stephen's grandfather Jack Tyler started the company with an engineering mindset. His mission: provide top-of-the-line equipment and repair services to municipal, industrial, and commercial operations. When Stephen's father, Sherman, married into the family, he started working in the business as well, eventually becoming an owner in '92.<br><br>One of the interesting things about Stephen's story is that he found his passion at home, but he had to leave home to realize it. Stephen grew up in the business and felt comfortable working alongside his family, but his father talked him into working out in the world instead. There, while studying engineering and working in the field until he turned 30, Stephen realized how much he loved working for Jack Tyler Engineering. It was more than just supporting the family. It was his passion.<br><br>While he studied engineering, he found the sales aspect of running a business to be much more interesting. Stephen preferred to spend his time talking with people than working behind a computer. It's a skill that, to his surprise, ended up working to his favor. When he came to take over the family business, it became clear that Jack Tyler Engineering needed a strong sales<br><br>As a business owner, Stephen recognized a problem many of us entrepreneurs have to face sooner or later: the business wasn't built to scale. The world has changed, and the word-of-mouth strategies that worked for Sherman and Jack used weren't standing the test of time. The people he worked with now expected the company to have a strong digital presence. It was a kick in the gut since Jack Tyler Engineering didn't even have a CRM at the time. <br><br>So Stephen did some digging into the world of marketing and discovered "Building a StoryBrand" by Donald Miller. That discovery led him to ROI Online, where he learned how to build a digital business foundation that helped him grow his business even during a pandemic. Today, he's continuing to create the pieces his business needs to secure the right talent, keep vendors happy, and maintain customers' trust.<br><br><br>Stephen Eoff is the owner of Jack Tyler Engineering:<br><br><a rel="nofollow" href="https://www.jteng.com/">https://www.jteng.com/</a><br><br><br>To learn more about StoryBrand, pick up your copy of Donald Miller's book, <em>Building a StoryBrand, </em>by clicking <a rel="nofollow" href="https://amzn.to/32Mc3oU">this link.</a><br><br><br>And you can get a shiny copy of <em>The Golden Toilet</em> on Amazon here:<br><a rel="nofollow" href="https://amzn.to/2X3NKlB">https://amzn.to/2X3NKlB</a><br><br><a rel="nofollow" href="https://bit.ly/GoldenToilet-Audible">Listen for FREE</a> when you sign up for a 30-Day Trial Membership with Audible<br><br></p>

Josh Taylor On How StoryBrand Can Grow Your Business — The ROI Online Podcast Ep. 7 2020/06/03, 13:00
Josh Taylor On How StoryBrand Can Grow Your Business — The ROI Online Podcast Ep. 7

<p>On this episode of the ROI Online Podcast, Steve chats with entrepreneur and StoryBrand Guide Josh Taylor about the role story plays in a business's success.<br><br>Josh grew up in New Orleans, very active in his family's church. He lead worship for his church's youth group and developed a passion for leadership and ministry. Shortly after graduating from the University of Mobile in Alabama with a theology and seminary degree, he began working at a new church, eventually taking over as the worship pastor.<br><br>While working at the church, Josh wore a lot of hats. He managed the church's marketing, graphic design, and videography, as well as giving sermons each week. Marketing was where he really found his passion. He had an entrepreneurial mindset, and he found fulfillment in helping the church spread its mission.<br><br>Josh began doing marketing on the side, and that's when he discovered Donald Miller's StoryBrand Framework: a new approach to content creation that turns brands' messaging into effective (and persuasive) stories. He saw the impact that clear messaging had on the church's success and considered that many of the same principles applied to small businesses as well. <br><br>You can't keep people coming to your doors if your messaging is unclear and you don't seem like you care about them as individuals. Empathy is the key to building deep relationships with customers, which, in turn, keeps them coming back for more.<br><br>A change in leadership at his teaching position at the University of Mobile opened the door for Josh to go his own way and retire from the church. He started his own marketing firm, ReStory Marketing, where he helps business owners clarify their message and clean up their sales process using the StoryBrand Framework.<br><br>While the changing times have made running a business more difficult, Josh has found that the secret of surviving is simple perseverance. When you find your rhythm and remember the important things of life, you can make it through anything—even pandemics.<br><br><br><br>Josh Taylor is the founder of ReStory Marketing:<br><br><a rel="nofollow" href="https://www.restorymarketing.com/">https://www.restorymarketing.com/</a><br><a rel="nofollow" href="https://www.instagram.com/joshtaylor.guide/">https://www.instagram.com/joshtaylor.guide/</a><br><a rel="nofollow" href="https://twitter.com/JoshTaylor83">https://twitter.com/JoshTaylor83</a><br><br><br>To learn more about StoryBrand, pick up your copy of Donald Miller's book, <em>Building a StoryBrand, </em>by clicking <a rel="nofollow" href="https://amzn.to/32Mc3oU">this link.</a><br><br><br>And you can get a shiny copy of <em>The Golden Toilet</em> on Amazon here:<br><a rel="nofollow" href="https://amzn.to/2X3NKlB">https://amzn.to/2X3NKlB</a><br><br><a rel="nofollow" href="https://bit.ly/GoldenToilet-Audible">Listen for FREE</a> when you sign up for a 30-Day Trial Membership with Audible</p>

Charlie Hoehn On How To Get Hired & Cure Your Anxiety — The ROI Online Podcast Ep. 6 2020/05/27, 23:00
Charlie Hoehn On How To Get Hired & Cure Your Anxiety — The ROI Online Podcast Ep. 6

<p>In this episode of the ROI Online Podcast, host Steve Brown interviews Charlie Hoen, a young entrepreneur, author, and public speaker. Charlie graduated amid the 2008 recession and, like a lot of millennials at the time, found entering the workforce difficult. After several months of looking for a job that he would actually enjoy doing, he decided there had to be a better way.<br><br>Conventional wisdom wasn't working. He started approaching entrepreneurs with a proposal to help them improve a specific aspect of their business - for free. If they liked his work, at the end of a trial basis, they'd discuss payment. It worked. Charlie was working with some of his heroes in the world of business. <br><br>He always wanted to be an entrepreneur; he knew finding successful entrepreneurs and sharing ideas with them was how to start. In 2009 he authored his first book, <em>Recession Proof Graduate</em>. He went on to write two more books, <em>Play It Away: A Workaholic's Cure for Anxiety </em>and <em>Play for a Living: Quotes from People Who Found Joy in their Work, and Changed The World</em>. <br><br>Charlie also delivered a speech at a TEDx event at Carnegie Hall. His strategy was to create value and stop hoping he would get the job, but instead start as though he was already hired. His highest motivator? Play. Enjoying the work is a massive part of the battle for Charlie. <br><br>In his book, Play It Away A Workaholic's Cure for Anxiety, Charlie discusses hitting a wall and his experience with burnout. At a point in his life where he was experiencing a lack of sleep, overstimulation, and no job, he tried every cure he could think of - but nothing seemed to help. It was a dark time and not dissimilar to what a lot of people may be experiencing now in quarantine. <br><br>His breakthrough came when he read the book Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul by Stuart Brown. He started introducing play into his life, and it helped cure his anxiety. It also reminded Charlie why he loved his job in the first place: work was where he went to play.<br><br><br>You can learn more about Charlie here:<br><br><a rel="nofollow" href="https://www.facebook.com/hoehnzone/">https://www.facebook.com/hoehnzone/</a><br><a rel="nofollow" href="https://twitter.com/charliehoehn?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">https://twitter.com/charliehoehn</a><br><a rel="nofollow" href="https://www.youtube.com/channel/UCOf1LKVHi07DFw1LveTsa4Q">https://www.youtube.com/channel/UCOf1LKVHi07DFw1LveTsa4Q</a><br><br><br>Here are the links to Charlie's books on Amazon:<br><br><em>Play It Away: A Workaholics Cure for Anxiety </em>- <a rel="nofollow" href="https://www.amazon.com/Play-Away-Workaholics-Cure-Anxiety/dp/0615918174">https://amzn.to/3d98ZJr</a><br><br><em>Recession Proof Graduate: How to Get the Job You Want by Doing Free Work - </em><a rel="nofollow" href="https://www.amazon.com/Recession-Proof-Graduate-Land-Doing-ebook/dp/B00KCUAICI">https://amzn.to/2M3kAOt</a><br><br>Stress Hacks: A Guide to Enjoy Life More - <a rel="nofollow" href="https://www.amazon.com/Stress-Hacks-Guide-Enjoy-Life-ebook/dp/B01KN439SM">https://amzn.to/3eqWfyh</a><br><br></p>